OAC Explorer

OAC Explorer is an interactive interface for exploring the demographics of Britain. It presents the Output Area Classification (OAC) geodemographic classifier (which categorises local populations in > 200,000 output areas) in a postcode hierarchy as a hierarchical rectangular cartogram in which areas are sized by their population. For each output area, the original 41 census variables are presented as parallel plots, along with uncertainty measures which are conveyed through colour lightness using perceptually-uniform colour schemes.

Website

http://www.gicentre.org/oacExplorer/

maps of LE Postcodes http://www.gicentre.org/oacExplorer/postcodeCarto.html?pa=LE

Paper

Slingsby. A., Dykes. J., Wood. J., Radburn. R., (2010), "OAC Explorer: Interactive exploration and comparison of multivariate socioeconomic population characteristics ", "Proceedings of the GIS Research UK 18th Annual Conference GISRUK 2010" , (Haklay, M., Morley, J., Rahemtulla, H., Eds.), pp. 167-174.

Press

Britain's 'seven social tribes' mapped 31 August 2010, The Telegraph.