The following terms and definitions are used around the website.

Market Segmentation

Market Segmentation is a classification of survey respondents according to their involvement in physical exercise or sport. For example, the first market segment is "Kev - Pub League Team Mates." These are repondents generally aged 36-45, and who indicate that they enjoy pub league games and watching live sport, and is likely to enjoy playing criket, snooker and football. A full analysis of all 19 market segments is available at the Sport England website at


Metadata is "data about data" and consists of a description of a data set, including a detailed description of exactly what the statistics represent and how they have been calculated with warnings about how they might be misinterpreted, the time period they cover, the source of the figures, the source, and contact details where more information can be found.