Bluetooth proximity marketing campaign - Coalville Town Centre

About This Report:

This report provides an overview and analysis of a collaborative project by Leicestershire Drug and Alcohol Action Team (DAAT), Leicestershire County Council, North West Leicestershire Partnership in Safer Communities, Hinckley and Bosworth Community Safety Partnership and Leicestershire Police to pilot a proximity marketing campaign using Bluetooth technology in Coalville Town Centre with the aim of promoting safe drinking and enhancing feelings of safety.